Forgive me Mr. Lincoln for taking the liberty with one of
your quotes when I say, “you cannot please all of the people all of the time”. I learned this lesson the hard way. I tried to please every customer who came
into my shop.
Consumers today are accustom
to having unlimited choices. Just walk
down the cereal or candy isle in any supermarket. There have to be 50 different “cola” drinks
and hundreds of different “chocolate” candies. A small shop can’t compete and I decided that
I wasn’t going to continue to try.
I’m not saying you
should ignore your customers’ requests. After all, they are the reason you are in
business but, there are times when it makes more sense to forgo the sale.
Instead of expanding my
business to capture more clients, like a big box store, I chose to become more
specialized, like a boutique. I work more with a select group of individuals and busy professionals who appreciate the quality and convenience that my
service provides and have come to trust me and rely on my expertise. Now my clients get even more personalized service and better pricing than before.
The view from Laurel Mountain today is … grow it your way.
The view from Laurel Mountain today is … grow it your way.
Marie